Most founders think that a website with the right features is the magic bullet that will make their business successful. They think “If only we had x, then customers would come”. They think that leveraging tech in a way that matches their vision will be the grand solution to whatever problem they’ve trying to tackle.… Continue reading For the love of god, build a crappy website.
Whenever someone approaches me with a new project idea – especially if they’re a non-technical person hoping for a technical solution – I like to start with a series of problem statements: What are we building? Who are we building it for? Why are we building it? I’ll use this blog as an example: What… Continue reading Finding the right tech tool for the job
“Why WordPress? Aren’t you a developer? Why didn’t you build something more flash and custom?”, I hear you say, in a very judgemental tone that makes the both of us slightly uncomfortable and primes defensiveness. The older I get and the more I get exposed to the inner workings of the internet, the more I… Continue reading Why WordPress?
As a fairly well-known startup consultant and software developer in Melbourne, my email gets thrown around a fair bit. For about 5 years, anyone who’s seen my non-Gmail email domain and thought “What’s this WarmHQ thing?” has been – bitterly, I’m sure – disappointed to find a 404. But it wasn’t always like that. Back… Continue reading What is?