Category: Meta

Whenever someone approaches me with a new project idea – especially if they’re a non-technical person hoping for a technical solution – I like to start with a series of problem statements: What are we building? Who are we building it for? Why are we building it? I’ll use this blog as an example: What… Continue reading Finding the right tech tool for the job

“Why WordPress? Aren’t you a developer? Why didn’t you build something more flash and custom?”, I hear you say, in a very judgemental tone that makes the both of us slightly uncomfortable and primes defensiveness. The older I get and the more I get exposed to the inner workings of the internet, the more I… Continue reading Why WordPress?

As a fairly well-known startup consultant and software developer in Melbourne, my email gets thrown around a fair bit. For about 5 years, anyone who’s seen my non-Gmail email domain and thought “What’s this WarmHQ thing?” has been – bitterly, I’m sure – disappointed to find a 404. But it wasn’t always like that. Back… Continue reading What is?